Houston, Texas · English & Spanish
Business Transformation & Strategic Programs

Turning complex challenges into measurable results.

I help organizations bring clarity to complexity, strengthen operations, and turn strategic priorities into practical execution—with a focus on operational excellence, program governance, and digital enablement.

Operational Excellence  ·  Enterprise PMO  ·  Digital & AI Enablement  ·  Strategy & Operations
Professional portrait of Celina Enamorado
Strategic thinking. Disciplined execution. Lasting impact.
100+Projects Managed — From initiatives worth thousands of dollars to multimillion-dollar programs.
85% → 95%Customer-experience performance improvement
18+ hrsEstimated weekly personal time savings through AI-assisted work
18 yearsTraining and speaking experience supporting professionals
About Celina

A practical, people-centered approach to transformation.

My work sits at the intersection of business strategy, operations, finance, and technology. I am known for understanding how work actually happens, identifying friction and bottlenecks, aligning stakeholders, and creating the structure needed to move from problem to progress.

How I lead

I combine analytical rigor with hands-on collaboration. I work across teams to make priorities clear, establish accountability, and build operating practices that people can realistically use and sustain.

My background includes executive operations, finance, customer experience, project and program governance, workflow improvement, and practical digital enablement. I also teach business owners how to use AI tools to work more effectively.

01

Understand the reality

Map the actual workflow, listen to stakeholders, and compare documented processes with day-to-day execution.

02

Find the constraints

Identify root causes, handoff failures, unclear ownership, and opportunities to simplify the work.

03

Create structure

Establish governance, practical workflows, clear responsibilities, and useful performance reporting.

04

Execute and improve

Align teams around action, monitor progress, and refine the approach as evidence emerges.

Selected Leadership Impact

Results grounded in execution.

Examples of how I bring structure to complex operating environments and help teams make measurable progress.

100+

Projects Managed

From initiatives worth thousands of dollars to multimillion-dollar programs. Built a PMO and standardized intake, governance, tracking, and reporting for an inherited backlog of more than 100 stalled projects. Within six months, more than 75% were completed, progressing, or formally dispositioned.

95%

Customer-experience improvement

Helped improve customer-experience performance from 85% to 95%, exceeding a 90% target through cross-functional coordination and stronger execution discipline.

8+ hrs/week

Practical digital and AI enablement

Uses AI-assisted research, analysis, and presentation workflows to save an estimated 8+ hours per week personally, alongside workflow automation and centralized project visibility tools.

Professional Experience

Leadership across operations, finance, and transformation.

A cross-functional career spanning operating leadership, strategic program delivery, customer experience, financial management, and technology-enabled process improvement.

Request my resume on LinkedIn
2024 – Present

Director of Business Operations & Program Delivery

Business Logix, LLC · Advises on business operations, strategy execution, program delivery, process improvement, and practical digital and AI enablement.

2021 – 2024

Operations Senior Program Manager / PMO Lead

CSAT Solutions, LP · Supported depot customer experience and repair operations, established PMO governance, and coordinated cross-functional delivery.

2018 – 2021

Director of Operations & Client Services

Convergent1 · Led customer-service turnaround efforts, operational alignment, execution routines, and client-service improvement.

2008 – 2018

Chief Operating Officer / Chief Financial Officer

ACK Supplies, LLC · Led business operations and finance, including P&L management, forecasting, supply chain, and profitability improvement.

2003 – 2008

Chief Financial Officer

CIMC · Selected to establish a U.S. affiliate in Texas, develop the operating structure, build a team, and manage affiliate financial and operational decisions.

Areas of Expertise

Connecting strategy to day-to-day execution.

Business TransformationStrategic Program LeadershipEnterprise PMO & GovernanceOperational ExcellenceCustomer ExperienceProcess RedesignFinancial & P&L ManagementCross-Functional LeadershipDigital Workflow EnablementAI-Assisted ProductivityStakeholder AlignmentEnglish & Spanish
Speaking & Thought Leadership

Sharing knowledge. Empowering business leaders.

Delivered more than 300 seminars and speaking engagements in English and Spanish for the U.S. Small Business Administration (SBA), SCORE, WBEA, chambers of commerce, colleges, professional associations, summits, private companies, and community organizations, reaching more than 12,000 participants.

Topics include business development, operations, project management, leadership, and practical AI adoption.

Bilingual communication · Professional education · Business community engagement

Education & Leadership

Business perspective backed by continuous learning.

MBA in Management · Master’s in Banking & Finance · Bachelor’s in Industrial & Engineering Management. Bilingual English/Spanish. Experienced in professional training, speaking, and leadership development.

Let's Connect

Let's talk about the challenges you're working to solve.

I welcome conversations with executive recruiters, business leaders, and organizations seeking leadership in transformation, strategic programs, operations, and digital enablement.

Prefer LinkedIn? Message me there.